eCommerce Feature Overview
Ektron’s eCommerce solution is a flexible and feature-rich platform that offers all of the functionality that shoppers have come to expect in an online marketplace. For Administrators, eCommerce allows them to easily manage products, review inventory and use Ektron’s powerful taxonomy to enhance product SEO. For developers, eCommerce allows them to use the flexible and scalable API to import an existing store, configure a customized integration with any payment gateway and integrate with financial software.
With Ektron CMS400.NET, you have a single application running both your Web site and online marketplace, letting you manage both from the same interface. Total integration means total control over your site through the author-friendly Workarea which enables you to set up your eCommerce content (catalog information). Because eCommerce reuses many standard Ektron CMS400.NET components, you can leverage existing “know-how” to quickly build the store and use server controls to create the actual Web pages that site visitors use to purchase goods and services on the site.
eCommerce is the perfect complement to your Web site, going beyond consumer goods:. CMS400.NET enables you to sell memberships and/or access to premium content. Also, state and local governments can process online vehicle registration and tax payments, and event sites can sell tickets.
eCommerce gives you all of the tools and capabilities you expect from an online sales application, with the added bonus of running side-by-side with Ektron CMS400.NET. With your online commerce being powered by the same content management system running your overall Web site, you will have complete control of your online marketing and sales strategy at your fingertips.
eCommerce Features
Ektron CMS400.NET includes all of the features and tools you need to build out your online marketplace. This includes:
Simple to complex product support. You can package several products together into a single purchase, or let site visitors choose extra cost options.
Subscription-based products, which means a customer pays for access to an area of your Web site, such as confidential content or a download page that provides the latest version of software.
Cross-sell/up-sell recommendations.
Flexibility in setting up credit card and payment gateways.
Inventory control, with the ability to interface with a third-party inventory system.
Flexible pricing functionality, including support for any currency and volume discounts.
Coupon generation that allows for flat rate, percentage, and free shipping options.
Link to shipping providers out-of-the-box (UPS or FedEx) and access real-time rates from their servers.
